How Consistency Can Positively Impact Your Web Design & Branding
Ryan Stack • May 26, 2020
Modern businesses know that establishing a prominent online presence is a cornerstone of success in this digitally-oriented world. In addition to launching a website that shares quality and relevant content, you need to reinforce your branding in all its design elements to ensure you create a strong brand identity.
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Web design also encompasses aspects beyond being an eye-candy - from responsiveness, loading speed, coding, and more. In this case, we’ll be focusing on any consistency issues. There are three primary pillars that a consistent web design can impact:
1. User Experience (UX) Consistency
A consistent web design should create features, functions, and products on a website that should offer meaningful and relevant experiences. It focuses on the usability and functionality of your site - from clickable links, straightforward navigation, and consistent scrolling for different pages.
Consistency is the key to ensuring your visitors gain a sense of familiarity in almost an instant as they browse through your content. This can impact their decisions - be it to scroll down further to read your blogs or click on a “add to cart” button when purchasing your products.
2. Navigation Consistency
Navigation also plays a pivotal role in shaping the user experience. It describes the ease of moving from one page to the next, which means your web design should have a consistent layout and content hierarchy.
Other visual and functional elements under navigation include the header, which should have clear labels, while a footer should always have a sitemap on every page of the site. A mobile responsive design also affects the navigation on different devices. It’s a critical strategy in this age where a large percentage of consumers access websites or search results using mobile devices.
3. Layout and Design Consistency
While the two factors above describe the overall feel of a website, a consistent web design should also incorporate cohesive branding in your layout using similar elements to build comfortability.
This creates a solid theme that packs more impact on visitors as they browse your site, allowing them to correlate different features as part of your brand personality. From the text, font style, colors, background, content layout, and more - these visual elements should always be in line with each other to promote a more powerful, result-oriented web design.
The Bottom Line: Consistency is Key in Creating a Seamless User Experience and Strong Branding
Consistency is one of the primary factors that contribute to effective web design - be it a cohesive use of tabs, fonts, navigation, and other user interface elements like your company logo and page content.
It establishes a stronger sense of identity, promotes ease of navigation, clearly relays your message, and encourages familiarity with your users as they browse your website.
If you’re looking for quality web design services
and a marketing agency that can improve your branding and website, we’re here for you - contact us
to see how we can help increase your web traffic and boost your rankings!
Here is a full list of states we offer web design services.
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Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts*, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
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