3 Ways to Increase Your Post Shares on Social Media - Our Guide
Ryan Stack • May 26, 2020
No matter what your target audience is or how big your following may be, you’ll put forth your best efforts in your digital marketing strategy for one main reason: to get results.
From conversions and interactions to increased ROI rates and opt-ins, there is an abundance of different pieces of data that need to be considered when optimizing your marketing efforts. Among all the different numbers to consider when trying to get desired results out of every dollar that you put into your strategy, however, your shares are the primary detail that is bound to stand out the most.
How you can boost your social media shares
While it may not necessarily seem like much at first, the shares of your content play a significant role in its ability to rake in more long-term success for your business. This is especially true when it comes to determining the effectiveness of your efforts.
The whole idea is quite simple - if you get more shares, then you’re well on your way to even more profit. On the other hand, if they’re tanking, chances are that there’s something wrong with your strategy.
In this article, we will share with you three ways you can avoid any time-consuming and costly learning experiences and make sure you get to create shareable social media content right away:
1. Create posts that trigger emotion
If there’s anything that’s guaranteed to increase the reactions and shares for your social media posts, it would definitely be content that evokes emotions.
When compared side by side, most successful social media campaigns and posts that have gone viral were able to bring out feelings, regardless of whether it was joy or sadness. Given the power of such a concept, it’s safe to say that making sure that your post is capable of bringing out certain emotions will lead to a more significant number of shares in an instant!
2. Maintain a standard of high quality
Aside from emotions, another crucial factor that makes any post much more share-worthy is its level of quality.
Most social media users today are highly conscious of the way they present themselves online, and this extends to the quality of the posts that they share. When you come up with posts that are substantial in nature and relevant, they’re far more likely to be shared than any other post you’ve put out.
Additionally, a high degree of quality is especially important to maintain when it comes to making your posts much more shareable because your posts are supposed to provide value to your viewers. For instance, if a user finds high-quality content, they’ll be able to learn more about what they need to know from it, leading to more followers and shares on future posts.
One such example of the impact of quality on the rate of the shares of any post can be best seen in long-form content and its higher engagement rates!
3. Use video to your advantage
Each year, it becomes even more evident that most, if not all, social media users are visual learners.
In comparison to longer blocks of text posts and pure captions, pieces of content that feature key visuals earn much more attention, engagement, and shares among their target audiences. In particular, video content is the most shareable thanks to its ability to compress messages and get them across in the most convenient way possible, which is a critical consideration that’s linked to a bigger urge to share!
The bottom line when it comes to social media marketing
When used correctly, the social media content that you put out can be your business’s key to succeeding in the ever-evolving business landscape and an even bigger push for your online presence. By taking the tips mentioned above, you’ll be able to see significant results for your efforts in no time!
We’re an expert you can trust when it comes to instant website audits, social media marketing, and affordable SEO services based in Massachusetts. If you have any questions about social media marketing and would like to schedule a free consultation, email our office at ryan@thestackgrp.com.
Questions? Have a project you're ready to launch?
Simply text our team at
(857) 256-1295 or send us a message!
Latest Articles
How do you know if an affordable SEO company is using techniques that will improve your rankings vs harm your rankings? In this article, we've highlighted 5 techniques that Google says violate it's spam policies.
In the realm of search engine optimization (SEO), understanding the searcher's intent is pivotal to driving organic traffic and providing content that meets the user's needs. This guide delves into the four different types of search intent - informational, navigational, transactional, and commercial investigation. By understanding and leveraging these intent types, businesses and content creators can optimize their websites to cater to their audience effectively, boosting their visibility and engagement online.
How can basic SEO skills boost visibility in search results? This guide cuts straight to the chase, providing you with actionable steps to optimize your website effectively. Discover the core principles of Basic SEO for your website without the jargon, ready to apply today for immediate results. For those who are advanced, ya might learn a thing or two as well.
SERVICES
RESOURCES
INDUSTRIES
more coming soon :)