4 Elements of SEO That Helps to Improve Your Rankings - What to Know
Ryan Stack • Jun 01, 2020
The online world is a vast place where millions of products and services are constantly offered. With such a cluttered marketplace, there’s always a high chance of being overshadowed by the stronger competition.
Unless you use all the right tools to stay on top of user searches, visibility will be hard for you to achieve. The best way to stand out from millions of others is through search engine optimization, which boosts your website’s traffic. These visits turn into customers, eventually leading to higher return of investments (ROIs) and conversions.
Quality content is an important aspect of SEO, but the most successful websites enjoy higher rankings because of various practices sewn together, which include web design. SEO is a dynamic industry, and anyone using it should be just as versatile.
In this article, we will share with you four elements of SEO on a website that ranks well:
1. User-friendliness
Your website will be considered well-designed if it doesn’t confuse and overwhelm your visitors. It’s the virtual storefront of your business, which may be the only opportunity to let your audiences know that you’re well worth their time.
Navigating through your website shouldn’t be considered an ordeal. Your menu bar should be well-positioned, buttons highly visible, and pages organized adequately. If you’re operating an e-commerce website, payment processes should not be complicated. A simple, straightforward website should be your goal, as this will encourage visitors to return.
2. Responsive web design
Other than incorporating user-friendliness, having a responsive web design also allows your website to be accessible on various devices. Google has shown that most consumers access the Internet through their handheld devices, so their algorithm has slowly shifted to prioritizing websites with responsive designs.
This element essentially hits two goals in one go. First, you satisfy Google’s algorithms, allowing you to rank far better than your competitors. Second, you allow your website to look good regardless of screen size, and such a performance eventually gains you more customers.
3. Fast site speed
Today’s digital world has shortened the average person’s attention span, and brands are only given mere seconds to convince customers to stay. If your website speed takes more than three seconds to load, visitors will hit the exit button without hesitation.
Keep in mind that every second counts when it comes to site speed, especially since a huge chunk of these potential customers could be converted into ROI. There are several ways to achieve the ideal load time, such as the following:
- Compressing images and videos before uploading
- Eliminating unnecessary plugins and pop-ups
- Enabling browser caching
- Ensuring that the site’s scripts are updated
4. Relevant and quality content
Quality content remains to be the backbone of successful SEO campaigns. As previously mentioned, it needs to be carefully interlaced with other elements. It still needs to be taken into consideration, however, as content drives a bulk of organic fresh and return visits.
Content contains the solutions customers search for, and only the best posts and SEO articles appear on the search engine results page. To ensure relevant and quality content, particularly those that command return and purchase, make sure that your content directly targets your intended audience.
Remember that good content improves your website’s domain authority, credibility, brand awareness, and of course, site traffic.
Conclusion
SEO is an incredibly powerful digital tool, and it’s responsible for the success of many brands online despite the tight competition. If properly used, your website will be raking in traffic and conversions in no time. As you redesign your website, however, make sure that it has all the elements listed above to ensure site success!
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