What AI Means for the Future of Search and Marketing

Jordan Stack • October 10, 2025

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For years, when people had a question or needed to find something, the answer was simple: they opened Google. That hasn’t changed because Google is still the foundation of search. What has changed is the addition of AI tools like ChatGPT and Grok. These platforms do not replace search engines but they sit alongside them and give people another way to find answers.



For businesses, this means that search marketing is expanding. Instead of thinking only about showing up on Google, companies now have to consider how their content might also be discovered through AI-driven results. The future of marketing is about making sure both channels work together.




Why Search Is Expanding


Digital marking assisted with AI


People still “Google it” every day but now some also “ask AI” when they want quick summaries or conversational answers. Both behaviors matter. Google is where people go to compare, research, and take action. AI tools are where people go to explore and get context in a new way.


Rather than competing with each other, these two forms of search complement one another. For businesses, this means building strategies that ensure visibility in both spaces.


Using AI to Strengthen SEO


AI is not only something consumers use, it is also a tool businesses can put to work. One of the most effective ways is by using AI to create custom pages that focus on key topics and local searches. With AI support, agencies can draft content quickly and then refine it with professional oversight to make sure it is accurate, helpful, and aligned with the brand.


Instead of relying on AI to “find” keywords, we guide it by telling it exactly what to focus on. This ensures the right keywords are included naturally in the content. From there, marketers shape the writing so it reads smoothly and provides real value. This approach helps businesses publish faster, rank higher, and stay visible. It also makes it easier to create more content that links keywords back to Google searches, expanding reach and authority.



Faster Content With Human Insight


AI speeds up content creation but speed alone is not enough. What makes content effective is clarity, tone, and trust. That is why agencies play such an important role.


At The Stack Group, we use AI to generate drafts and ideas, but every blog, article, and page is reviewed and polished by our team. This balance means businesses get content that is not only quick to produce but also thoughtful and engaging. It works for both search engines and real people.


Combining AI and Google Marketing


The strongest marketing strategies in 2026 will use both AI and Google together. Google rewards high-quality, keyword content, and AI makes it easier to produce that content consistently. By blending the two, businesses can reach more people across multiple platforms.


For example:

  • A blog optimized for keywords ranks in Google searches.

  • That same blog, refined with AI assistance and human editing, can be referenced in AI summaries when users ask related questions.

  • AI-generated visuals can be added to posts, making them stand out across both search and social channels.

Each element works together to strengthen visibility and reach.


Looking Ahead


Search is not being replaced, it is being expanded. Google is still the main stage for discovery but AI has become an additional layer of opportunity. Businesses that understand how to show up in both spaces will have the strongest presence in 2026.


At The Stack Group, we help businesses use AI in a way that enhances search marketing, not replaces it. From SEO-driven blogs to custom-designed pages and unique images, our strategies are built to keep you visible where it matters most.


If you want to stay ahead as search continues to evolve, we are here to help. Together, we can use AI and proven marketing to make sure your business is found on Google, in AI tools, and everywhere your customers are looking.


Contact us today to start a conversation about how we can put AI and proven marketing together to grow your business in 2026 and beyond.


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