1 - Find a Desirable Idea: Using Search Queries for Inspiration

Before you even begin creating content, you need to know what your audience is looking for. GSC offers an invaluable "Performance" section where you can view search queries that led users to your site. These queries can inspire new content or suggest improvements for existing pages.

a. Leverage the "People Also Asked" Feature

When you enter a query into Google, you've likely seen the "People also asked" box. This is a treasure trove of related questions that users are searching for. Each question can be a potential blog post or FAQ section on your website. By providing direct answers to these questions, you'll position yourself as an authoritative source. By creating a website that's not just serviced based, but rather informative to your industry, your site can rank for numerous topics, long tail phrases and ultimately could boost your website's authority score. 

b. Explore "Related Searches"

At the bottom of the SERP (Search Engine Results Page), Google provides a list of "related searches." These can be other angles or perspectives related to the initial query. By understanding and integrating these related searches into your content, you can ensure broader coverage of a topic. Create a list fo these additional search queries and consider added content and sections to your site that best provide useful and helpful information on these topics. 

2. Harness the Power of Google Trends

Google Trends is another underutilized tool that provides real-time data on the popularity of search queries. Use it to:

• Identify seasonal trends and capitalize on them.
• Compare various search terms to see which one has more demand.
• Discover regional preferences and optimize your content accordingly.

For instance, if you notice a rising trend around a particular topic related to your industry, you can create timely and relevant content, ensuring you're ahead of the curve.

3. Craft Compelling Content Around Your Researched Phrases

Once you have a clear idea of what users are searching for, the next step is to create content that addresses those needs.

a. Focus on User Intent

Is the user looking for a solution to a problem, information on a topic, or a specific product? Understanding the 'why' behind the search query helps tailor content that satisfies user intent.

b. Make Content Skimmable

Internet readers often skim content. Use headers, bullet points, and images to break up text and convey your message succinctly.

c. Optimize for Featured Snippets

Aim to provide clear, concise answers to common questions in your content. This can increase your chances of being featured in Google's coveted "position zero" – the featured snippet.

4. Amplifying Your Content's Visibility

Even the best content needs promotion. Here's how you can increase its discoverability:

a. Internal Linking

Use relevant anchor text to link to your new content from older, established pages. This not only helps in SEO but also increases page views.

b. Share on Social Media

Promote your content across all your social media channels. Engage with comments and shares to increase its reach.

c. Collaborate with Industry Influencers

Getting a nod from an industry influencer can boost your content's visibility manifold. Consider guest posting, co-hosting webinars, or even simple shout-outs.

5. Helping People Discover Your Content

The online world is bustling with content. Standing out requires strategic efforts.

a. Engage in Active Outreach

Don't wait for readers to find you. Reach out to blogs or websites that might find your content beneficial for their readers and propose collaborations or guest posts.

b. Optimize for Mobile

With a significant chunk of searches happening on mobile, ensure your content is mobile-responsive. Google's mobile-first indexing makes this a non-negotiable.

c. Invest in SEO

Beyond GSC, invest in holistic SEO strategies. From on-page optimization (keywords, meta tags) to off-page efforts (backlinks), every bit counts in making your content discoverable. If you lack the time and or SEO knowledge needed to continue growing your site, consider researching affordable SEO companies and find a company that you can trust and that fits your budget.

Boost Your Website's Growth

Mastering Google Search Console and integrating it with complementary tools like Google Trends can significantly influence your website's growth trajectory. But remember, while data provides direction, the real magic happens when you merge insights with quality content that resonates with your audience. Understand their needs, craft compelling content, and take proactive steps to amplify its visibility.