Blogging 101 - How often should you blog?

The Frequency of Your Blog Posts

When you try to search online for the answer to this, you’ll likely hit similar answers. Here, we will break it down to help you come up with a specific number. 

You need to decide on your end goals first for your website. For example, if your goal is to increase traffic to your site, you may need to publish more often because it will allow search engines to find your site and show it to your target audience. 

On the other hand, if your goal is to increase your income from affiliate marketing on your website, then you need to build more content, such as list posts, reviews, etc., because the more content you have, the more chances for making sales. 

Keep in mind: if you’re blogging about more in-depth topics, you need to publish blogs less frequently. The good news is that a longer form of content is a good type of content to have on site because it’s extremely valuable to readers. 

Whether you have a bunch of writers or you do the writing on your own, you should also know the right schedule. 

One Blog Post a Day

If you like having a writing routine and think it would help if you publish more consistently on your blog, you won’t have a hard time posting every day. By doing so, you’ll create a habit that you can follow easily. 

If your blog is focused on the news or in a fast-paced niche, then daily posting would do wonders for your site. This is also ideal if you have a loyal and engaged audience that visits your website regularly. With fresh new content daily, your audience will be encouraged to visit your site as part of their daily routine. 

Search engines also love these daily blog posts, which means they can help you rank higher on the SERPs. More often than not, more content means more traffic. So, if you think daily blog posts are the one for you, you should definitely do it!

This is also an excellent idea if you’re promoting your site on social media. Social media loves blogs with fresh content every day. Plus, there’s a significant amount of traffic on social media that your website can benefit from. 

On the other hand, there are also disadvantages to posting every day, because you run the risk of burning yourself out. Writing will become a chore, and it could turn into something you dread every day. There are also times when your topic or style won’t sustain a daily blogging schedule, which means your post quality will go down. 

It is also challenging to stay updated and relevant when you’re posting a lot of content. Also, it can make your older content more difficult to find. 

Still, if you’re determined to post every day, here are some tips to make it work for you: 

• Learn how to write faster: If it takes you a long time to write a blog post, you won’t be able to keep up with the schedule. 
• Look at the popular blogs in your niche: Check out the popular blogs in your niche that are also published daily. Follow their example, but make sure not to follow their content. 
• Pick the topics and style: It’s crucial your blog topic or style has enough content for you to write about; therefore, choose your topics wisely. 

Posting Several Times Per Week or Month



A lot of bloggers are starting to lessen their posts. The switch is because due to the many content that goes out today, it’s difficult to keep up as a reader. In fact, one of the reasons some people unsubscribe from a blog is because they publish too often, which can be super annoying. 

Today, users are more concerned about the value you provide. With that, as long as your content is valuable, your readers will appreciate it, regardless of how often you publish a blog post. 

So, if you choose to post once or twice a week, or even once a month, as long as you bring quality and value to your readers, it will be enough. As mentioned, longer posts will help you get more shares and links, and it’s the ideal type of content if you plan to post less on your blog. 

Here are tips to make the most out of this kind of schedule: 

• Try to write longer posts, which are 1,000 words long.
• Create evergreen content to ensure the content will stay relevant for years. 
• Do keyword research properly and optimize your posts for SEO. 
• Promote your blog to get the most traffic possible out of it, even with less content. 

Your blog posts play a crucial role in the success of your website and your brand. The million-dollar question, indeed, is, how often should you do it? It all depends on your goals and your skills, experience, and knowledge about it. Moreover, your niche plays a critical role in it as well to help you decide which is best for you. 

Think of It Thoroughly

When it comes to the frequency of your blog posts, it’s not only about your site and your brand; you should also think of the SEO and marketing side of it as well. In some cases, you will find that it will be more helpful for your SEO to write and publish blog posts every day, while some would see that posting less frequently will work better. 

Whatever it is, it’s crucial you sit down on it and lay everything on the table. Doing so will help you come up with the best decision that will allow you to make the most out of your blogs. After all, writing blog posts isn’t that easy—it takes a lot of work and time to produce high-quality content that will bring value to your readers. 

In Summary

Use this information to guide you in making a decision in your blog post frequency. Also, don’t hesitate to seek professional help for a more effective approach to blog posting that will be beneficial for your brand and your audience. So, what are you waiting for? Make the most out of your blog posts today!

About The Stack Group

The Stack Group is a website design, SEO, and graphic design agency based in Agawam, MA.  We offer blog posting services to help brands create weekly or daily unique content.  Contact us to learn more.