Leveling the playing field with SEO for small business

The factors that influence your Search Engine Results Page (SERP) ranking improve and receive alterations over time. Digital marketers take note of the potential marketing channels and site optimization qualities your website should have. Additionally, they keep a close eye on marketing metrics and Google updates to figure out the best performing practices that will positively affect your brand placement.

In this article, we'll share three aspects you should prioritize to strengthen your SEO for 2021.

1. Content relevance to your demographic

Content should always display your Expertise, Authority, and Trustworthiness, or EAT for short. Ideally, it's best to present all the information an online user needs on one landing page. This is why many medical websites have blog posts that cover a comprehensive overview of a particular topic.

According to SEMRush's study back in 2019, articles covering more than 7,000 words have a compelling contribution to content performance. These kinds of content deliver 4 times the traffic than articles that are around the 1,200-word count range. Short content pieces still have a place in SEO. However, you should know when to display your credibility in full when necessary to boost SERP rankings.

2. Robust internal linking

Internal linking has been a staple of good SEO practices for decades, which is a testament to how its consistency remains relevant to this day. Good internal linking should be visible inside and out, from an AI's viewpoint to your customer's browsing experience. For example, if you have hundreds of product pages as an eCommerce website, you should have a clear site hierarchy that will be easy to follow from your customers' and web developer's point of view. Try to make everything seamless and coordinated to ensure that every page is always part of a greater network.

3. Prioritization of Local SEO

It's wrong to think that local SEO is only there to help brick-and-mortar establishments. Although you may be operating an online-based business, that doesn't mean you should not have a specific local target in mind. Local SEO allows you to get featured in zero-click searches, reinforcing the “local pack” of influencing SERP rankings. By targeting a location-specific area, you have more chances of gaining higher viewership and customer conversions.

SEO techniques in 2021 gives you the opportunity to create significant web traffic to your business

The past few years have been an excellent period to be an entrepreneur, which is why many individuals are investing in building their brand and starting their own business. With the accessibility of the digital connections we can make, many people are living non-traditional lives through freelancing and creating startups. Through SEO, these personal enterprises have the opportunity of being a long-term commitment more than just a part-time engagement.

The Stack Group is a US-based affordable SEO company for small businesses that aims to create a simple-to-follow yet effective strategy for a diverse set of clients. Our marketing experts are updated with the latest trends in SEO, making us your best chances at improving your brand's online visibility.

Schedule an SEO consult with our team today!