Web Development and Social Media

A web development team uses their creativity to make visual materials appealing, valuable, and useful. For example, if you have a Facebook page, your web dev team can help design a Facebook page that is representative of your brand. 

Moreover, web development also ensures that the brand stays consistent across all channels. They’re responsible for ensuring digital perfection, making sure every application of the logo is formatted well, the same color schemes are implemented where they should be, and many more. 

Aside from the creative side of things, web development also has some technical stuff to sort out. Web development ensures users interact with what they see online. They create websites mapped out according to the steps of the user experience. Web developers make sure that websites load smoothly across devices and are easy to navigate.

How Social Media Helps Web Development

Social media platforms are crucial to web development because they help engage customers. It’s essential for brands to communicate with the audience, as it brings higher chances of making customers convert. 

Another thing is that social media can help improve brand loyalty and nurture relationships between the brand and consumers. Having a social media presence makes it easier for businesses to find and connect with their customers, which lets them cultivate and nurture a community for your brand. 

Using social media channels to develop a bond can bring many benefits to your business. They can also help define key interests and behaviors of your target audience. 

A Co-Dependent Relationship

By creating harmony between web design and social media, a brand becomes even more “out there” in front of the right audience and on the right platforms. Social media uses various types of content to reach target audiences all over the world, and these content are usually interactive. 

Social media has created an outlet for content, which allows for more interactive content. Therefore, this sparks more substantial interest among the target audience. On the other hand, web dev shapes websites and social media pages to gain more interaction between potential clients and existing clients. In turn, this helps boost conversion rates and helps brands understand better what their customers are looking for and what they don’t want. 

With that, social media and web design have a somewhat co-dependent relationship as your social media pages and website must be attractive, well-established, and consistently updated. 

A Tips to Make Social Media and Web Development Work Together

Even if social media and web development have a co-dependent relationship, it’s not that easy to make them work together. Every brand is unique, and you need to find the right strategies that will balance out these two and help you make the most out of them. 

Here are some fail-proof tips you can consider that will help you make the most out of your social media and web development: 

• Let People Know About Your Social Media Sites
  
  You don’t just pop up on social media and wait for people to come to you. It’s likely that your website has been built before your social media accounts, and you already have a number of site visitors under your belt. With that, it makes sense to let these site visitors know about your social media accounts. Therefore, there needs to be social media icons or social media buttons on your site that are highly visible. The more your site visitors can see them, the more users will interact with them. 
  
  
• Allow for Social Logins
  
  Websites no longer have to set up individual logins for users because they can have them log in via their social media accounts. In turn, this lets sites have an internal community, which is an excellent opportunity for businesses to share specialized content and connect with their users.
  
  Additionally, giving people the chance to register/log in via their social media accounts instead of having them fill out forms will shorten the registration process. The registration process has a huge impact on your conversion rate, because if it takes too long, a user will just leave it and go somewhere else. 
  
  
• Create a Social Media-Friendly Web Design
  
  This goes without saying, but you will be surprised that there are still many brands that fail to do this. Web development is responsible for web design; therefore, it should ensure that the website is social media-friendly. From code to commerce, web design must complement the social media user experience. 
  
  
• Have Social Media Reviews on Website
  
  One of the most effective ways to increase conversion rates is by having social media reviews on a website. Consider having a “reviews” section where users can read up on customer experiences. This can drive more feedback and more engagement in the long run. 
  
  
• Have Shareable Content
  
  Ensure content on the site is shareable. This means that users will find it easy to like it or tweet it from the site. By adding the ability to share on all pages of content will make it easier for your customers to share them instantly. 

In a Nutshell

Social media and web development should always go hand-in-hand because they make each other better. They become even more powerful, which will help you gain the results you want for your brand. So, when you implement social media marketing, you need to involve your web development team in every step. 

Remember, it no longer makes sense to create a website if you don’t integrate it with your social networks. 

About The Stack Group

The Stack Group is a digital marketing company specializing in web design, affordable SEO (search engine optimization), graphic design, and social media management.  You can follow us on Facebook, Pinterest, and on instagram.