Web Development - How SEO Improves Your Customer Conversions
For the past few decades, businesses have been using different platforms to cater to their target demographic. This dates back from the birth of radio to the development of social media platforms. Websites remain one of the primary sources of customer conversion, even in today’s digital age.
Although businesses are branching out to developing apps, having a website is still the most viable way to attract traffic and create higher conversion rates. Unfortunately, the development of faster network connectivity and the accessibility of owning websites are making a more competitive digital landscape. For this reason, brands need to know how to optimize their websites for Search Engine Optimization (SEO).
The back and forth between SEO and customer conversion
Optimizing your site for SEO is a typical strategy that every brand uses with good reason. Although SEO’s main target is search engine web crawlers, its practices can also impact customer conversion rates.
(not sure how well your site is scoring for SEO and other site issues - take our free instant site audit)
If you don’t think SEO can improve your conversion rates, here are three facts to convince you otherwise:
1 - Consistency and clarity attract better SEO rankings and new customers
Content marketing is the heart of SEO strategies, so many brands are developing blogs containing informational content relevant to their customer base. Although these published posts have value in improving search engine rankings, it also allows online visitors to gauge the credibility and authenticity of a brand. By browsing through a site’s blog and marketing copies, consumers can decide whether they’re dealing with an amateur or a veteran.
Content that has a clear purpose and provides accurate answers to search engine queries are easier to index through web crawlers. The longer and more value-driven these articles are, the higher chances that search engine AI will rank it higher.
2 - Better user interface creates higher conversions
Besides publishing relevant content, websites with an easy-to-use user interface (UI) rank highly in SEO rankings. From its navigation tools to logo placements, the overall configuration of your site plays a part in how well an online user’s experience will be. Subtle improvements like faster navigation processes and straightforward sales funnels increase conversion rates and lower bounce rates. Search engine web crawlers will notice this kind of online engagement and consider it in giving a higher SERP rank to your site.
3 - Digital tools assist in your research in marketing campaign development
One of the wonders of technology is it makes everything easier for consumers and brands. Besides effective search engine algorithms for consumers, marking teams can utilize behavior tools and analytics that can give insights on making effective marketing campaigns. Tracking user engagement is a common feature in networks like Facebook and WordPress.
You’ll generally get a representation of who views your site through heatmaps with different classifications, from gender and age group to location and more. Having access to this valuable data can assist you in identifying the high-performing landing pages of your site. It allows you to assess how well it ranks with search engine rankings.
Conclusion
Getting a higher rank on search engine rankings doesn’t just improve your brand’s visibility; it also reinforces your credibility as a service provider. You’ll have a higher chance of taking them over to your sales funnels if you have better brand positioning with today’s modern consumers.
This is a simple principle that all businesses observe. Although it may seem straightforward, there are numerous ways to approach this goal. For this reason, small and large businesses hire digital marketing experts to craft compelling marketing campaigns and SEO strategies for them.
Outsourcing your SEO is an excellent way to improve site rankings, create consistent site content, rank for more keywords and ultimately drive more traffic. The Stack Group is an
affordable SEO company in Massachusetts specializing in SEO and Web Design services. Get in touch with us today, and our marketing experts will make sure to develop your website's SEO!
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