The Importance of Conversion in SEO Content
Ryan Stack • Jul 21, 2020
Search Engine Optimization has long been considered by digital marketers as one of the best ways to improve your online presence. Through the simple yet effective use of keyword research, it has helped businesses appear on search engines and boost their rankings on search engines.
Despite the importance of SEO to a business’s web traffic, it shouldn’t be the only thing to focus on. There’s also the optimization of conversion to think about and how to successfully improve it for the betterment of your business.
What is Conversion?
Conversion is how your visitors act as soon as they visit your web page—whether it’s buying a product from your e-commerce website, booking a reservation or appointment, or even visiting your store in person after seeing your products or services online. Conversion could also mean the act of downloading something from your website, signing up for your newsletter, or interacting with fellow visitors through your website’s comment section and social media platforms.
What makes it so important is the fact that having traffic on your website isn’t enough to keep you on people’s radars. You could be dealing with a high bounce rate, for example, which means the duration of time that people stay on your website could be poor. Due to poor SEO and web design, people who find themselves visiting your website may not even be needing your services or products after all—it could be a sign that your marketing tactics are the cause of your low web traffic.
No matter the case, understanding conversion can be done by choosing the right keywords and descriptions for your website. It will also depend on the kind of business you have to effectively use SEO. To further help you understand conversion, we’ve provided some reasons to prove why it’s important for your business.
Specify Your Keywords
Whether you’re running an e-commerce website or one that’s focused on showcasing the services you’re able to provide, having a description is important. To help viewers understand what you’re selling, not only should you focus on the use of keywords, but your content should be relevant and value-adding as well.
In addition to gaining more chances of reaching your customers, the use of related tags and keywords on both your texts and images is also vital if you want your business to appear on search results.
Focus on a Necessary Description
You must also be concise and consistent about the details of each of your products and services—pointing out its benefits, features, and uses in one easy-to-digest chunk. As much as possible, the information should be organized and productive that your customers will understand what you’re selling in the first place.
Provide a Call to Action
Another good strategy to use for increasing conversion is by providing a call-to-action. It should be noticeable throughout your website as well as your marketing materials, mainly because having a call to action is what will push your potential customers towards your business.
You can use social media platforms and email marketing collaterals to add value to your call-to-action. By providing a link to your website, you’re letting your customers know when you’ll be having promotions, discounts, and even giveaways. This way, they can look forward to it and end up purchasing your product or service in the future.
Conclusion
SEO and conversion go hand-in-hand when it comes to acquiring an efficient digital marketing strategy. And if you’re still having a difficult time processing everything, it could be wiser to just turn to an SEO marketing agency to help you, in order for you to see the full potential of conversion for your business.
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