#1 - Always have a social media calendar

A content calendar is important if you want to have a bigger perspective on what you post. It acts as a framework that contains what your business plans to promote and share with your audience across all your marketing channels. By having one, you can make sure that your content marketing is well-organized. Everyone on the team will be on-track, and it will allow everyone to produce more consistent content. 

Apart from this content calendar, you must create a separate social media holiday calendar. Let us say you plan on hosting giveaways weeks before the holidays. Giving your audience a heads up about it will entice your followers to repeatedly visit your page and watch out for your daily posts. 

#2 Create appealing visuals

The digital world is a highly visual platform. Add to that the fact that it is the holiday season, and you can expect that all brands and businesses will develop different engaging and entertaining visuals to attract more followers and consumers. 

Aside from great ideas, invest in quality and eye-catching graphics that will encourage people to share your content and make your brand more memorable. You can lean towards intriguing or unique designs. You can also create holiday posts or drive people’s curiosity. Determine what you want to achieve this holiday season and work your way toward attaining it.

#3 Work in advanced

Holiday posts will start coming out as soon as Black Friday comes, and you should be prepared with your content well before that. Planning can give you more time to think about your content plan and improve your visuals and approach. With early preparation, you can gain a leg up over your competition.

#4 Aim to be helpful, not to sell

Instead of opting for a hard-sell approach, try to use a different route to emphasize your products or services. Fill your content plan with reasons people should buy your product or how it can help them in their daily lives. For example, instead of making content to push a specific product, you can share an article that provides various gift ideas. Giving your customers a list of options will not seem too direct, and it will also encourage them to share your content with other people. 

#5 Utilize hashtags

If you want your posts to be seen by more people, learn which smart hashtags will help you reach more followers. Hashtags enable users to find the content they want on any social media platform, and they are a free feature you should capitalize on.  Hashtags are especially important on platforms such as LinkedIn, Instagram and Twitter.

#6 Update all your social media accounts

Make sure to keep all your social media accounts active this season. Remember that each platform captures a different portion of the market. If you update every platform, you will have a wider online presence to reach more audiences. 

Create, Innovate, and engage with your audience

If you have not yet practiced any of the tips above, it is time to do so right away. These tips are helpful not only during the holiday season. You can also use them to improve your content creation throughout the year.

In need of a social media management company to handle your pages during the holiday season or the upcoming new year? Contact us at The Stack Group. We are a full-service marketing agency that can manage your content creation, rapport building, and lead generation. Contact us today to learn more about our services. 

About Ryan Stack

Ryan is the Co-Founder of The Stack Group and has 15 years experience in web design and SEO. 

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