1 - You can match your domain name with your business name, or not.

You are free to choose whichever domain name you want. Some businesses, mainly the brick-and-mortar ones, need to invest in their business name more, so choosing a domain name that matches their business name can benefit them. On the other hand, online businesses can opt for a more catchy title than their registered business name to create more interest and attention.

2 - Incorporate keywords if you want more interaction

Adding keywords to your website's domain name is not necessary, but it can help improve your site's performance. Utilizing keywords in your registered domain will help your site appear more in people's search engine results pages. You will also have more chances to get clicks than other websites from a similar field. If this is the goal you want for your business, consider this tip when conceptualizing your domain name.

3 - Keep it short

For domain names, longer is not always better. Make sure that your domain name is easy for users to remember. A wrongly spelled or worded domain name in the URL will lead your searchers to a different site, which can be traffic loss for your page. To keep your domain name as short as possible, consider a maximum of three words for it.

4 - Make people understand what your site is about through your domain name

When choosing your website's domain name, consider the words that will tell people about what your site offers. You can drive more interested traffic to visit your site if they understand what you provide based on your URL. If your business is purely done remotely, you can use the word "online." If you own a coffee shop, maybe using the word "cafe" will be useful for you.

5 - Do not be limited to dot com names

You will sometimes learn that your desired domain name is already registered, but do not be discouraged. Ending your domain name in dot com is not your only option. You can use dot net, dot org, or what your language represents. Businesses from Canada usually end in dot ca, while dot co dot UK is often used for companies from the UK. 

6 - Remember domain names are rented - not owned

Most people thought that once you register a domain name for your business means you already own it, which is never the case. Your registered domain name will eventually expire, depending on how many years you plan to pay up for it. If you decide not to renew your domain, you will lose it, and someone else can own it. Keep this in mind when deciding a domain name for your website.  Also - be sure you register it in your name (avoid having a 3rd party purchase it) and keep your login credentials saved.

Take Your Time and Choose Your Domain Name Wisely

Choosing a domain name may look easy, but it requires a lot of thinking and careful considerations. After all, it acts as your business’s code name over the internet. If you want your chosen domain name to have a high chance of success, consider our tips above. 

The Stack Group is a web design and marketing company based in Agawam, Massachusetts, that can provide small businesses with professional web design and Affordable SEO Services. Contact us today if you want to learn more about what we can do for your business.