In this article, we’ll go over how you can implement a modern SEO strategy.



How to implement modern SEO practices

Google's AI web crawlers cannot read a user's mind or evaluate their opinions. However, they can infer user choices and preferences by comparing indexed sites' qualities. By comparing high-performing and underperforming sites, these AI bots can predict and evaluate a page's viability through specific elements. This usually represents a site's SEO ranking and SERP placement. The factors that contribute to SEO ranks and SERP placement shift several times a year, which is why business owners must know how to adapt to modern SEO practices. Google's new set of metrics in analyzing ranking signals focus more on responsiveness.

If you want to keep your site's performance up-to-date with current SEO metrics, here are three features you should improve:

1. Site Loading Speeds
   A large factor that contributes to a site' User Experience (UX) is loading speeds. No matter how seamless your navigation tools are, you'll still receive negative feedback if it takes too much to load your pages. IN previous years, an initial measuring standard for loading speed was the First Meaningful Paint. However, it led to complex readability issues, which was inconsistent in ranking different sites. Currently, Google uses a Largest Contentful Paint (LCP) metric to identify the amount of time it takes to render the largest image of a site's block of text. Although it can seem arbitrary, it reflects a lot on what you prioritize in your site and how compact it is in relation to your UX design.
   
   
2. First Input Delay (FID)
   An online user needs to engage with your content to start any progress to your sales funnel. Sometimes, a user will just breeze over your site and come back to it later. Nevertheless, Google's web crawlers assess the First Input Delay (FID) by measuring how quickly a user engages with your site, mainly through clicking a CTA button. This reflects how well you can design the information on your page to allow a seamless introduction into your sales funnel. The sooner a person can respond, the better your page's SEO rank will be. A decent benchmark for a good FID is a frequency of less than 100 milliseconds.
   
   
3. Visual Stability
   Visual stability measures how long a page will render, particularly for websites with responsive web design. Similar to loading speeds, this affects how long a user takes to view the site in its entirety with all the right elements in place.
   
   

Implement These Modern SEO Factors in Your Overall SEO Strategy

It's not uncommon for small business owners to undergo obstacles in growing their company, including inefficiencies with their website. In a time when digital presence is a major contributor to an establishment's success, it's vital to minimize these SEO mistakes as much as possible. Thankfully, you can collaborate with industry experts to optimize your website for maximum online visibility. It's a worthwhile investment that will benefit your business's short and long-term goals.

About The Stack Group
The Stack Group is an affordable SEO company in Massachusetts that knows how to rank small businesses on google and local search. Get in touch with us today, and experience how our marketing experts can help you implement modern, long term SEO techniques!