At this day and age, having a business website is no longer an edge; it’s a requirement to stay competitive in any industry. Running a business with no website is like going on a cross-country

road trip—you likely won’t make it very far! Having a custom web design agency will cost a significant amount, but the website they create will assuredly guarantee a high return on investment. To cement that point further, here are four reasons why your small business needs its own website.

  1. Lets you control your information

Without a website, your online presence will be limited to mentions of your name on review websites, such as Yelp or TripAdvisor, and on social media pages where you are a member of.  While this is better than having no online presence at all, these pages typically don’t give you complete control over how your business is presented.

There is also the matter of presenting updated information. Chances are, Google or TripAdvisor has already indexed your business, and you may already be on their respective maps. However, with no place to get your correct information, the information presented could be

incomplete—or worse, inaccurate! Having a website for your small business will give you a place to display definitive information about your business.

  2. Helps local customers find you

The numbers are not lying: more and more people are using Google search to find local businesses near them. In fact, sources show that 46% of all Google searches are seeking local information, while a staggering 78% of local mobile searches result in an in-store purchase! This is the reason why it’s important to hire local search engine optimization services; they help customers find businesses like you in a pinch! By having a thriving website for your business, Google is more likely to index your business on searches triggered for your specific niche and location. If the numbers are right, having a

website not only lets your customers find you, it can even result in a direct improvement of your sales numbers.

  3. Boosts your credibility

Not having a business website can be a detriment to your business, as prospective customers will have no information available to verify your business credentials. In fact, studies show that 55% of all people will search for online reviews and recommendations before making a

purchase decision. At least 47% will look for information on a business website, while only 26% will even visit your physical store. Without a proper website, over half of your customers will simply move on to another brand with a thriving online presence that they can read up on.

  4. Creates an opportunity for online shopping

With people stuck at home due to the COVID-19 pandemic, many customers are turning to the internet for their shopping needs.

If you don’t already have one, an affordable web design company can set up a way for customers to buy your products and have it delivered to their homes. This way, your website can serve as your shop while your physical store remains closed due to quarantine restrictions.

Regardless of how big or small it is, every business needs to have a website to compete in today’s technologically driven market.

With quarantine measures resulting in physical stores closing indefinitely, a business website may be the only way to stay operational.  Invest in developing a website that allows your business to be found online, creates ongoing leads and sales, and represents the digital version of your physical business.

Who we are

The StackGroup is a custom web design agency specializing in creating bespoke designs that small businesses in the United States can use for enhanced lead generation. Our services also include search engine optimization and social media management.