Social media is a highly interactive medium that offers a platform to voice out users’ thoughts, emotions, and ideas, brings people with similar interests together, and connects like-minded individuals with one another. Since so many people use these platforms, social media marketing should be an important part of your marketing strategy. 

With proper techniques, social media can boost engagement with your target audience and solidify the online presence of your small business. The best way to do this is to stay updated with the trends and use them to your advantage. 

If you’re in need of a social media marketing refresher, here are some trends you should be aware of:

1. Instagram plans on hiding likes on user posts

Instagram is a popular social media app that lets users showcase their photos and videos. The number of likes on this platform used to indicate and measure the effectiveness of engagement with a post. But to detach from the stigma that likes is a measure of popularity, users in the future may no longer be able to view the number of likes on other posts aside from their own. This also prevents businesses from being misled that they have a wider reach with their audience when they garnered only fake likes.

As a small business owner, you have to adapt to this change and adjust your social media marketing tactics accordingly. First, find new ways to measure your success on Instagram aside from basing on the number of likes of your posts. Work with a reliable social media marketing agency for help. 

Once likes are hidden, you can assess audience engagement by checking the insights of your account and the number of users who saved and shared your posts. Another alternative measure you can take to track your return on investment on the app is to invest in Instagram ads. 

Instagram has been unveiling this feature from quite some time, for regions at a time. If it has yet to reach your area, stay tuned—it’s on its way!

2. Video is the future of content

Videos continue to be the most shared content on all social media platforms. They have the power to captivate the attention of your audience and retain them. Therefore, if you’re not already creating videos, incorporate them into your content strategy. To make sure you always produce high-quality TikToks, Instagram Stories, IGTV, Facebook Live, or Youtube videos, collaborate with a video production company or affordable SEO company.

3. Content personalization

Personalization is a trend that refers to customizing your content to your target audience when you are selling your brand socially. To do this, conduct your research, identify your target audience, explore SEO tips and tricks and the best marketing strategies, and apply them to your ad campaigns. 

You can personalize your content on your social media ads. This will increase the visibility of your ads to your audience on social media platforms and let your target market enjoy excellent customer experience by consuming media specifically made just for them.

Social Commerce is on the rise

To successfully thrive in the online world and make your small business successful, stay updated with the latest social media trends like those listed above and integrate them into your marketing tactics.

The Stack Group

The Stack Group is a digital marketing and design company in Massachusetts, specializing in Web Design, SEO Search Engine Optimization and Local Search Ranking, and Social Media Management.  We work with businesses of all sizes throughout the USA.  Contact us to learn more or visit our services page. 

Stay Inspired,
Ryan Stack