Nowadays, most companies engage in digital marketing because it effectively promotes their products and services. Consequently, it allows them to reach a large audience quickly because many people are on the Internet 24/7.  Because of this, it's only a matter of targeting the right people on the right platform, such as social media. Digital marketing can also lead to other things that can boost the business, such as brand identity. 

Brand identity is how a business presents itself to and wants to be perceived by the public. The visible elements of a company, such as its logo, slogan, and design, create an image for the business. Brand identity is vital because it helps companies to stand out from their competitors, build customer trust, and attract new prospects. 

However, building a brand identity is always challenging because companies must know what sets them apart from the competition. To help you with this, here are some practical tips:

#1 - Know Your Colors

The colors you use for your brand can say a lot about your business. For example, blue is often associated with trustworthiness and reliability, while green is often associated with nature and health. So, if you want your customers to trust you, using blue in your branding can help. On the other hand, using green can do the trick if you want to convey that your products are natural and healthy.

Alternatively, deciding on a standardized color palette is also a good idea. You will use the same colors for your logo, website, marketing materials, and product packaging. Doing so can help create a more cohesive and professional look for your brand.

#2 - Use a Unique Font

Your font choice can also help you create a unique brand identity. When choosing a font, it must be easy to read and conveys the right message. For example, a playful font may not be appropriate for a law firm. In short, you should avoid using more than two or three different fonts in your branding. Otherwise, your brand may look cluttered and unprofessional.

#3 - Create a Memorable Slogan

A slogan is one of the fundamental aspects of brand identity because it's a short and catchy phrase that people easily remember. Your slogan should be easy to understand and relevant to your brand. It should also be unique enough to help you stand out from the competition. For example, Nike's slogan, "Just Do It," is short, simple, and to the point. It's also unique and memorable.

#4 - Determine Your Text's Tone

Your text's tone is the overall feeling of your brand. The tone of your brand identity can range from fun and playful to serious and professional. The tone that you choose depends on the type of business you have and the audience you're trying to reach.

For example, if you sell children's toys, your brand identity might have a fun, playful tone. However, your brand identity might be more serious if you sell insurance. Ultimately, it's a matter of knowing your business's tone.

#5 - Engage in Influencer Marketing

Influencer marketing is a type of marketing where you identify and partner with social media influencers to promote your brand. Influencer marketing can be a great way to reach a new audience and build brand awareness.

Of course, your chosen influencers must be in line with your brand. Since influencers have a large following, you must ensure that their followers align with your target audience.

#6 - Use Branded Hashtags

Hashtags are a great way to promote your brand on social media. However, you don't just create hashtags because they're trending; you want to create hashtags specific to your brand.

Creating branded hashtags allows you to build brand awareness and reach a new audience. Using branded hashtags makes it easier for people to find your content and follow your brand.

#7 - Create Templates for Different Channels

Different social media channels have different purposes. For example, Twitter is great for promoting content, while Instagram is great for sharing visuals. Creating templates for each channel will help you save time and ensure that your content is consistent across all channels, further building your brand identity.

Final Thoughts

Building brand identity on social media is never easy, but it can be simple. Because social media is accessible, you have to put some extra thought into how you want to present your brand to the world. With a little effort, you can create a strong and recognizable brand identity that will help you stand out.

If you’re looking for a social media management company, The Stack Group can help you! We understand the needs of businesses, so we develop comprehensive solutions to ensure you’re ahead of the competition. Visit our website today to schedule an appointment!