Mobile devices are changing how we shop, and business owners must develop a mobile-friendly eCommerce store to attract more potential customers. 

This article will briefly discuss the factors driving mobile commerce and the seven reasons your business needs a mobile-friendly eCommerce store. 

Factors Driving the Mobile Commerce Trend

While it took consumers a while to warm up to shopping online, particularly on mobile devices, the m-commerce trend continues to grow. This section will discuss the three factors affecting the mobile commerce trend. 

Faster internet speeds mean better streaming of videos, downloading games and apps, and shopping on smartphones, thanks to mobile networks' upgrade from 4G to 5G. Thanks to the faster internet speeds, consumers are also growing more comfortable making purchases with their smartphones, especially during the pandemic. Mobile apps have also made speedy checkout and fast delivery possible. 

7 Reasons Businesses Need a Mobile-Friendly ECommerce Store

While desktops still dominate internet shopping, mobile devices carry most of the traffic. This trend will continue to grow once 5G becomes the standard. These factors present opportunities for local small businesses to access potential customers using mobile devices to search for merchants. 

After identifying the factors driving the trend of mobile eCommerce stores, this section will discuss why your business needs a mobile-friendly eCommerce store. 

1. Search Engines Love Mobile-Friendly Sites

As the number of mobile users increases, businesses must have mobile-friendly websites to provide a better user experience and increase their rankings in search engine results. 

Optimizing your eCommerce websites for mobile devices, like other industries, can drive more organic traffic for your business. 

Buyers searching for a nearby product want to find the information easily on their mobile devices. Otherwise, they'll look elsewhere. 

Google has considered mobile-friendly websites a ranking factor since 2015, highlighting how seriously the internet giant takes the rise of mobile devices. 

2. The Average American Spends More Time on Their Phone

For the average American, trends project that users will spend more time on mobile devices at three hours and 15 minutes daily while sitting for three hours watching TV. 

3. Improve User Experience

A website with slow-loading pages and missing features is never a good sign for anyone. And unfortunately, it's something that mobile shoppers always encounter. You can gain more satisfied customers by optimizing your website to improve the loading speed, and consequently, user experience. 

4. Establish Trust in Your Business

Having a mobile-friendly eCommerce store establishes trust in your business.

Research shows that consumers are less likely to refer a business if the company has a low-quality website. Your eCommerce store must meet or surpass customer expectations. 

The increased use of mobile devices to shop online means that a website optimized for mobile is a top priority. 

5. There Are 6.6 Billion Mobile Users Worldwide

Statista reports that 83.32% of the global population owns a smartphone. This figure grew significantly from 2016, when nearly half of the world's population had smartphones. And that number will only grow in the next few years. 

6. Mobile Devices Are Essential Tools for Product Research

Mobile devices are essential tools for consumers when researching a product; 69% of American consumers use their smartphones to look for product reviews. 

Several shoppers trust the word of fellow shoppers, and smartphones can help them vet a product before buying.

7. Provides Better SEO

Lastly, if your website caters to desktop and mobile consumers, you will likely see improved SEO rankings. 

Buying on the Go

eCommerce stores continue to gain popularity because of the pandemic and the increasing number of mobile device users. Businesses must have a mobile-friendly eCommerce store to gain more potential customers. 

The Stack Group offers web design, affordable SEO, copywriting services and eCommerce websites to help small business owners succeed. Contact us now so we can boost your online presence!