Take off your technical SEO hat for a minute and think logically about why sites that "blog" have more site visitors and more websites linking to them. (not everything needs to be so technical and over analyzed)

More Content

You've heard content is king - well more content can be king too. Don't judge yet - think logically, if a competitor that wants to rank for the search term "SEO company near me" has a website that only has their services, contact info, company info and a total of 5 pages - and another SEO company has their basic service pages and 50 articles talking about SEO - including topics like how to rank higher in search, how to improve link-building, the importance of internal linking to boost SEO, what site might you think google would rank higher? Yes, this is an overly simplified example, but logically you can understand how one site is more complete in helping searchers find the answers to what they are searching for, an the other site simply lacks the content needed to answer a search query.

We've seen time and time again that sites that create consistent content based around the industry their in, the services they provide and try their best to produce consistent and helpful content benefit far more than the websites that try and optimize a few pages and produce content sporadically.

In other words - if a site has more information, the odds are higher that the information will rank for what someone is searching for.

Increased Internal Linking

Internal linking is another important factor when it comes to SEO. It helps structure your website in a way that makes it easier for search engine algorithms to read and understand the content on your pages. When you link related topics together, you create a more structured (and easier to navigate) environment within your site - which sends positive signals to Google's crawlers and increases the chance of higher rankings.

Blogging also helps you add internal links to other pages on your site that you may have previously overlooked - this is especially useful with long-form content, as it can be hard to link up multiple related topics together.

Again, lets say you are a company wanting to rank for web designers near me and you have a web design page under services. Yes, explaining that service and information about your web design services is helpful, but is there any content pointing to this page and referencing this page? If not, Google could see this as a page with low importance. On the flip side, if there are 20 different web design articles referring to your web design services page, this gives a heightened level of importance - again, simply because many pages are referencing that service page.

Featured Snippets

Ya know, that little piece of content that appears at the top of a search engine result page - the one you're constantly competing for? Well, more and more we're seeing websites rank in these featured snippets because they are creating good quality content. This could be blogs that address specific answers to search questions or provide more detailed information to a specific query.

Blogging allows you to quickly and easily answer questions that people are searching for, giving you the chance to get on page one - which can result in more website clicks, leads, and sales.

Did i mention, it appears at the very top of search? Yes, you can add Q and A's to your main services page but you can't talk about all aspects of that service on a single page without the page scrolling on and on for hours - blogs help you add information related to site pages and expand past just the service info you provide.

Rank for More Phrases

Adding blog articles will allow your site to begin increasing the amount of search terms it ranks for. If you study SEO long enough - you realize how many alternative keyword phrases there are for search terms you want to rank for and where you might rank for 1 or 2, you may miss the other 50 that are important. Expanding the amount of search terms you can rank for will increase the amount of organic website clicks you get.

Creating content for keyphrase variations, related topics, and other related niche phrases can help your site rank for more than just one or two phrases - meaning more potential visitors to your site (and hopefully increasing sales).

Don't Know Where to Start?

Nobody does! lol - the key is to start. If you haven't figured this out yet by this point in the article, the key is starting and doing in and of itself will begin improving your overall site ranking and traffic. Companies tend to have paralysis by analysis or are afraid that if they don't think about all 200 ranking factors that they will fail in their SEO - and the honest truth is that if you do your best to create and publish content that you believe will be helpful to your site visitors and those searching online, then overtime you will find this to be extremely beneficial. Be honest, be authentic, be helpful and be consistent - perhaps not your Google Analytics, Chat GPT, Google web bot answer you may have wanted to hear - but it works!

What About All That SEO Stuff?

Okay Yes - to all the SEOers out there, to your credit, you can do things to enhance what we talked about in this article. Things like optimizing page titles and descriptions, alt text, backlinks, page load speed, social media engagement, UX - yes it all plays a role and could enhance your overall rankings. I'm not discounting the advanced details - but I am saying that content alone plays a HUGE role in how well your site will rank.

But to my point in this article, if you're not blogging (or think publishing articles) - start. If you started but haven't blogged in a while - start to create content weekly. It's one of the best things by far you can do to improve your overall site traffic and google rankings.

Quick Q and A about Blogs

That's all I got - blog please - it will help your site traffic!  Good luck and feel free to message me if you have any questions.

Ryan Stack