Although it's right to know tips and tricks to create powerful SEO content, it also pays to know the mistakes you should dodge.  In this article, we'll give you a rundown of the common mistakes people make in SEO blogging so you won't make the same mistake on your campaign. Let's take a look!

Blogging for SEO - Most Common Mistakes You Should Avoid

Mistake #1: Creating a Strategy Without a Plan

You know you're going down south when you start creating content and deliverables, but you don't even have a solid plan or goal. That's why before you start blogging for SEO, you need to create a clear strategy and ask difficult yet insightful questions to help your brand succeed digitally. 

To do this, you need to identify your goals, who you're planning to reach with your content, the number of blogs you want to produce, which keywords you want to utilize, how often you'll post your work, and how you'll promote them. These are necessary elements that can help streamline and boost your SEO campaigns, giving you the results you desire. 

Mistake #2: Not Having a Consistent Content Calendar

Many don't know that consistency of posts is vital, and this doesn't only mean the meat of you content, but also how often you post. When you have inconsistent publishing, it can greatly affect your SEO in a plethora of ways:

• Search engine algorithms are always looking for new content for customers, so if you don't post consistently, you may rank lower;
• Outdated blog entries can affect the credibility of your brand;
• Customers who see consistent content from your brand helps for brand recall;

With that being said, it's only fitting to ensure that you start creating an SEO content calendar for at least six months into the year to ensure that you have everything in place for your blog content. 

Mistake #3: Not Focusing on Quantity as Much as Quality

Yes, quality is indeed king when it comes to content. But what many don't realize is that quantity is as important as well. When you have a stream of high-quality, well-written content that incorporates powerful SEO keywords, chances are search engines will choose to show your website on the higher ranks of search results. 

Because of this, it's only right to work with an SEO agency that can provide you with SEO writing services so you can post quality content in high numbers. This will help build a knowledge base in your site, allowing search engine algorithms to find you. 

Mistake #4: Not Sticking to Your Business's Branding

There are times when you may get carried away when it comes to producing content for your brand. This is because new trends pop up, and it can get quite tempting to ride the same wave.

Although it may seem fun to change up your brand's voice ever so often, it can greatly affect your brand's online presence and customer recall. Even if your blog has multiple authors, your blog's voice should stay consistent. Keeping your brand in check promotes consistency, which boosts your brand recall. 

Mistake #5: Choosing the Wrong Keywords

Keywords are what fuels a strong SEO strategy, so if you're using the wrong local SEO keywords, chances are you're putting your campaign at risk. This is why it's essential to work with experts to help you find keywords that your customers use in finding your site. 

Once you've identified the keywords to use, you can create content that can hold these keywords, turning them into powerful SEO weapons. Ideally, you want to include these keywords in your headline, sub-lines, body, conclusion, and CTA.

Mistake #6: Ignoring Core SEO Practices

When it comes to blogging, it'll only make sense if you utilize key SEO techniques. Otherwise, you'll be putting out content that won't necessarily put you high up in the ranks. 

With that being said, here are some of the best SEO practices you shouldn't ignore:

• Have a consistent schedule of posting content on your website;
• Incorporate the right keywords in different parts of your articles;
• Ensure your blog posts have the right length and number of keywords;
• Ensure your blog posts are formatted for SEO, meaning it has header tags, internal links, outbound links, and more;

Mistake #7: Not Asking for Help

Many business owners think that creating an SEO strategy is easy on the surface since you're "just creating blogs." However, there's a wave of things you need to consider when you're creating a powerful SEO strategy that only professionals know. With this in mind, working with a credible SEO agency could be an advantage for your business. 

One of the most beneficial aspects of working with an SEO agency is scalability.  Most small to medium sized businesses lack consistent content, fall behind in content ideas, and almost always struggle to find to to produce content.  Incorporating an SEO agency can help you offload the pressure to create content consistently and allow you to scale your content publishing past the size of your business. 

The Bottom Line: Knowing the Different SEO Mistakes to Avoid Is Crucial for Your SEO Strategy


It helps to know the different tips and tricks to boost the strength of your SEO campaigns, but knowing the common mistakes businesses make can give you an edge in the SEO game. With that being said, collaborate with an SEO agency that can help mold the SEO strategy that will help you lead the race in the digital marketplace. 

Looking for SEO Blogging Services?

At The Stack Group, one of the services we provide is Content Creation for our SEO services.  We believe in long term SEO practices that include writing unique content for brands on a weekly basis.  We handle the entire process from keyword research, weekly blog topics, keyword density, 500 + word articles, AND we can handle accounts that need 1 article to 25+ articles per week.  Contact us to request more information.