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Why Responsive Website Design is Extremely Important

The Stack Group Team • Jan 11, 2021

No matter what industry your business is in, web design is a vital aspect of it. A possible customer will usually make their first contact with your company or organization through your website. Of course, you're going to want to make a good impression. 


According to a study, a staggering 92% of people who visit a business' website for the first time are not there to take advantage of a product or service. With that in mind, it is a necessity for your website to give them an incentive, so they will come back. 


One of the best ways to increase web traffic that a lot of web designers use is responsive web design. What exactly is responsive website design? Read on to find out.



what is responsive website design

Responsive Website Design

A website whose design format makes it adaptable across multiple devices uses responsive website design. According to device atlas, smartphones and laptops are part of the most popular ways people browse the internet. With the rise of smartphones, tablets, and similar gadgets, internet browsing happens at several points. Some people even use more than one device in the course of a single day. Internet-capable devices will only grow from here, since connectivity is becoming more advanced and 5G has just been introduced.


Devices that can be used to browse the internet aside from a desktop include, but are not limited to:

  • E-Readers (Kindle, Kobo, etc)
  • Gaming Consoles (Playstation, Xbox, etc)
  • Laptops
  • ipads and Tablets
  • Smartphones (android, iPhone, etc)


Accessibility and reach are expanded greatly by responsive web design, since its whole point is to fit the most number of possible devices. "One size fits all" does not apply to any website, and getting that right takes careful execution.


Convenience


Keeping tabs on your analytics also becomes easier with responsive website design. Instead of having various websites for separate devices, you'll be able to centralize everything. This means that whether it's from an iPad or a laptop, you'll only have to look at one website's analytics instead of several ones at a time. 


It also means that maintenance is singular. Say you need to make a change, like using a holiday-themed logo. With a responsive website design, you'll only need to apply the change once. Otherwise, you'll be manually changing the logo on several websites, which can be time-consuming.


Being consistent with your branding and design scheme is vital. A traditional website and a mobile website can be customized and designed separately, but there will always be a sense of disconnect. If you have a responsive website, it will have the same look and feel no matter what device it's being viewed from.


Conclusion


Web designers who have tons of experience under their belt will not hesitate to emphasize the importance of responsive website design. There is a key difference between your website looking good on a desktop and tablet versus your website looking good on those devices plus every other internet-capable one imaginable. Reach out to a professional you can trust to make the most out of your website and watch your brand flourish!


Wondering which web design agency can help you best? Reach out to The Stack Group! We design industry-leading responsive websites, manage social media, and rank sites strategically on search engines to help small business owners thrive in the ever-changing digital landscape.





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