SEO is Highly Relevant During COVID-19 Times - Here's Why
Ryan Stack • Apr 27, 2020
Three major reasons to start focusing your marketing efforts towards improving your SEO.
The Coronavirus disease, known as COVID-19, has become one of the biggest threats in this day and age, blowing up to be a pandemic earlier this year. Due to the exponential growth in confirmed cases and rising death toll, governments around the world have implemented strict quarantine and social distancing procedure to manage it.
Businesses around the world have felt this impact to the local economy, causing numerous shut-downs due to dwindling sales. While many would think that marketing would not have any role for the length of this pandemic, the truth is that it’s the perfect time for digital marketing strategies to be pumped up.
Search engine optimization (SEO) in particular is highly relevant during the duration of the pandemic. To help cement that point, here are three major reasons to start focusing your marketing efforts towards improving your SEO.
- Everyone is indoors
With a majority of the population stuck indoors, there has been an increase in internet traffic all around the world. The absence of the option of going outdoors to browse, shop, or simply kill time, people everywhere are focusing their free time on the internet browsing aimlessly.
As desolate as that sounds, it paves the way for your business website to truly shine. Consumers all over the world are looking for easier solutions to shop for goods—pushing eCommerce websites to the fore. In order to tap into this audience, full utilization of your website’s SEO practices is the best strategy. - Get ahead of your competitors
Having a website is not enough to assure web traffic—it must also be visible within the scope of your target audience. With the correct use of SEO, you can fully blow up your business’ marketing, getting ahead of the current trend. You may have been a small business prior to the pandemic, but if you’ve been practicing good digital marketing strategies, then your business should be booming by now.
Regardless, if you haven’t started, then now is a good time to focus your attention on SEO. Bigger businesses surely have contingency measures due to the economic lockdown, but your other competitors may not have begun moving. Get ahead and hire an SEO service for the fullest impact. - It has long-term benefits
The beauty of SEO is that its effects aren’t short term results. Its full impact can still be felt throughout time, even possibly throughout years! This digital marketing strategy isn’t merely a solution for bumping up your business during this pandemic, it will have long-lasting effects that will improve your marketing strategies even after it.
Utilizing the expertise of an SEO service for your business makes for a worthy investment. It may seem like a huge expense—especially in these dire times—but you will be thankful for their help when the returns start pouring in.
Time do double down on SEO
The current economic situation might be dire because of COVID-19, but this does not make full-closure the best option for your business. Scaling and prioritizing your SEO efforts now will definitely help in pushing your business to the top—not just during this pandemic, but even way after it.
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