Gone are the days when it was easy for websites to circumvent and abuse search protocols by spamming links. In fact, many search engines now punish this behavior. Nowadays, the quality of both the source and link is measured. After all, a single link from a reputable news website should be more valuable than a link from an empty blog that launched three days ago. 

There are even HTML workarounds that take this linking into account, such as the “rel=nofollow” tag. This tag or line of code prevents search engines from tracing links back to the source, and it can often lead to more meaningful linking. Make sure to consult your web design and marketing agency about this strategy and how it can help your SEO.

How can I improve my SEO link building?

Link building is all about building connections. It is quite possible for another website to find your content meaningful and relevant, but this might be a challenge for newer businesses and enterprises. It is not unheard of to email other businesses, review websites, and so on for collaborations in content. 

For example, if your product line is healthy, detoxifying teas, it might do your brand well to be mentioned on a blog that talks about various health solutions. You could even link to whatever reviews you might receive, making this mutually beneficial for everyone involved.

How do I build these connections?

Nobody is going to understand your value and relevance if you don’t assert it. Send emails to all the writers, blogs, and websites you can. No outlet is too large or too high for you to aspire to. 

Just make sure the content of your emails speaks the truth about your offerings. There is also no need to pay for links, especially since Google actively penalizes paid linking. You will have to send many emails and pitches. You will also likely make a lot of calls and get used to rejection. That said, once your brand does get featured on a prestigious website, it will be all the sweeter.

Final thoughts

When building a brand or company from the ground up, it is crucial to take whatever competitive advantage you can. One such way that these advantages are built is through the use of good SEO link building techniques. Beyond gaming the search engine protocols, it is about producing valuable content and creating meaningful connections.

For help with your SEO link building , send us a message at The Stack Group.  We are based in Massachusetts and we specialize in modern  responsive website design, SEO, and social media marketing.