Our Practical Website Redesign Checklist for Small Business
Ryan Stack • Jul 06, 2020
One of the best practices for creating and maintaining a website is making sure that it’s up-to-date from the inside out. Remember that aside from search engines rolling out new algorithms now and then, you will also have to keep up with the new trends in website development and design. It is a difficult process, but it’s something you have to do to stay relevant and remain in the competition.
Similarly, building your website and designing it well according to the best practices can be a daunting and intimidating task, but it’s not entirely impossible. As you embark on this long journey, you’ll find this checklist of web design essentials helpful.
1. Develop an effective and unique value proposition
Having a clear and effective value proposition can give your business a competitive advantage over your competitors. It convinces your customers to buy from you and not from your competitors. Conversely, if you do not have a unique value proposition, your customers won’t be able to distinguish you from the rest. Trusting your brand, let alone recalling you, will be difficult.
If you have a unique value proposition, it will be naturally easy for you to design your website and give it character—a character that stands out but is also cohesive with your branding. Considering this, the first thing you have to do is think about what makes you unique, then study how you can incorporate it into your website.
2. Give your products or services the spotlight
The goal of your website is to let your visitors know what you are offering and assist them in making a purchase. Once a potential customer lands on your website, you need to make them understand clearly and immediately what it is that you can provide or do for them.
It can help to make your website as simple as possible so that any visitor finds the solution to their problem easily. Make separate pages for the different categories of your products, include high-quality pictures and descriptions, and make sure they are all presented logically.
You can also create a separate page detailing the processes or steps that your visitors will take when purchasing a product or service from you. In this way, you clear any doubt or worry, and you make them feel confident about doing a transaction with you because they know what to expect.
3. Show them "WHY" you’re the one
Showing off a little won’t hurt your small business. After all, customers want to work with businesses with a proven track record, which they know they can trust.
You can prove to them that you know how to do the job right by showcasing your previous awards or certifications on your websites. Write about an award or a milestone your team has achieved in your press release or blogs. You can also create a page dedicated to customer reviews.
Let your visitors know about your achievements and accomplishments; this will help you establish your small business as a reliable partner and an important player in your industry.
In Summary
Even if you’re a small business owner competing with larger organizations for attention, there are ways for you to create a stunning website that will draw your target customers to you. Check off all the three points we shared on this list, and you will surely be on your way to designing a functional, updated, and business-generating website.
If you want to discover how to give your small business a digital marketing boost, we’re here to help. We provide excellent services in web design
in Massachusetts. Get in touch with us and get an instant website audit today!
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