With that in mind, if you are interested in voice search SEO for your website, here are some tactics you should implement right away.

1 - Set Up FAQ Pages

When someone is looking for answers on the internet, they will more than likely ask it in question form if they are using their voices to search. For that reason, creating content that focuses on these questions is a great way to connect your website to users, boosting your rankings in terms of voice SEO.

In your FAQ (frequently asked questions) pages, you need to answer the who, what, when, where, why, and how of everything related to your business. That way, you can create detailed content that is valuable to the audience. Just remember to keep the tone of the content like a conversation to make it more voice-search friendly.

2 - Look for the right keywords

The keywords used for traditional SEO versus voice search SEO can be a little different. For instance, long-tail keywords are much more effective when optimizing for voice search because people usually speak in complete sentences when asking questions.

Rather than typing "top running shoes," people will ask, "what are the top running shoes." The latter is a long-tail keyword that reflects natural conversation. Be sure to use such keywords to boost your voice search SEO.

3 - Understand consumer behavior

Consumer behavior has always been one of the most important things to understand when it comes to marketing. Now, it is even more so when understanding how to utilize voice search SEO properly. This is because how one uses voice search can be hugely dependent on various factors, such as what device the customer uses to where they live.

When optimizing your website for voice search SEO, take the time to focus on customer behavior. When you know where, when, why, and how your customers do such searches for products and services related to your business, you can create more effective tactics to reach them.

For example, if your customers run voice searches on their mobile phones on the go, make sure your website utilizes long-tail keywords. If your customers do the same searches at home, their queries may be much shorter.

In Summary

Optimizing for voice searches—or any search, for that matter—is challenging. There are many considerations to make, along with various tactics to employ to capture your audience. For that reason, you must understand that SEO can take a long time to deliver results. Patience and hard work are required from your end and will only lead to better results as time goes on and your tactics slowly get into play. 

If you need help optimizing your website for voice searches, work with a professional SEO company with expertise in voice searches to help you out! They know what works and what does not, enabling you to quickly get voice search SEO strategies up and running to future-proof your business.

About The Stack Group

The Stack Group is a digital agency that offers various services from website design to SEO to help small companies find success in the digital world. If you are looking for quality SEO services based in  Massachusetts, contact us online today!