Many businesses have been forced to take their operations online, and one thing that they are discovering is that there is a whole set of disciplines involved in digital marketing. One particularly daunting endeavor in digital marketing is search engine optimization. 

Search engine optimization or SEO is the process of designing, tweaking, and adding content to your website so that search engine protocols see it as relevant to certain user inquiries. That means the more optimized your website is, the higher it will rank in Google for related keywords. 

The challenge here is that SEO employs many different skills from various fields, such as web design, programming, content creation, digital marketing, and so on. However, with over 3.5 billion people worldwide connected to the internet (and 50 percent of them making transactions online), SEO is definitely something you cannot ignore.

Luckily, plenty of digital marketing agencies offer SEO services as part of their packaged deals with online businesses. If you decide to use SEO for your website, your business can enjoy the following benefits:

1. SEO is cost-effective

Compared to other marketing strategies, SEO is inexpensive and effective. It is something you can do on your own, but you can rely on the many digital marketing and SEO firms out there for help.

The challenge here for business owners is that they have to be patient. SEO is a long-term strategy, the effects of which are gradual and small in the beginning. With time, however, you will see the stark difference in your web activity.

2. SEO serves more than one purpose for your website

Other than repeating keywords for search engine indexing protocols to analyze and notice, SEO services often involve the regular creation of content that is relevant to your target audience. You can increase your relevance not just to search engines, but also for the people you hope to call customers. 

Essentially, SEO content is a demonstration of your expertise in your field and your value to your customer. This is why it is often included as one of the long-term goals in most digital marketing campaigns.

3. It produces meaningful conversions

A conversion is a term that refers to any desired action a user takes on your website. For eCommerce websites, this is usually a purchase or a subscription. It can also mean registering an account, signing up for a mailing list, and so on. 

Conversions can come from anywhere, such as ads and other websites linking to yours, but the most prized and meaningful type of conversion is organic. An organic conversion is when a customer searches for a keyword related to your offerings on a search engine, sees your website in the results, and makes the desired action. 

Organic conversions mean that your website is ranked high on search engines and has reached a sufficient level of relevance that customers are being drawn to it, even if they might not have been exposed to advertising. 

SEO drives long term traffic

The internet is a tricky and treacherous place, but with the right strategies in place, businesses of any size and in any industry can thrive in it. SEO is just one of the many strategies you can employ, but it is one of the most effective and valuable forms. 

The Stack Group is located in Agawam, Massachusetts and specializes in long-term affordable SEO services.  If you are a local business looking to rank higher in search, check out our Affordable SEO Agency Services. 

QUESTIONS?  Not sure where to start?  Send us a message online.