3 Effective Ways to Increase Website Traffic for Small Business Owners
Ryan Stack • June 15, 2020
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Operating a small business is already a challenge in itself, and owning a business website can help alleviate some of the troubles. However, your website will need to be as high-quality as possible—remember, it’s more than just a glorified business card. It holds all the potential for your small business to make sales, and that means driving visitors to your website.
The true value of your website lies in its ability to engage customers, which then helps your small business generate conversions. It’s a space that isn’t just to store information about what you have to offer—it processes transactions, initiates contact, and closes sales. In other words, a website done right is an opportunity to grow.
This cannot be possible without website traffic, but there are effective ways to generate traffic to your site. Here’s how:
1 - Focus on building a professional website
Your website serves as your virtual storefront, the face of your small business. It’s the first thing loyal and potential customers see, where your credibility and trustworthiness are scrutinized. The images, content, and tone you choose directly communicate the value of your products or services, which is why your website needs to look presentable.
A slow and amateur website will communicate otherwise, allowing customers to feel that your products or services are not worth their time. They’ll conclude that your poor website reflects what you offer, ruining your chances of conversions.
As you plan your website, make sure that every nook and cranny is designed to reflect your value as a company. Choose your colors wisely, as with the text and placement of your entire content.
2 - Don’t underestimate the power of optimization
Search engines make or break the success of your websites, as they use algorithms that detect a website’s value. High-quality content, particularly those that contain keywords that people search for, tend to rank better. Because of this, websites are able to build credibility and generate more traffic.
There are ways to ensure that your website appears high in the rankings. One of them is to identify targeted keywords to incorporate into your website. If you’re running a boutique store, for instance, using the keywords on meta descriptions like “boutique store in Massachusetts” will increase your chances of visibility.
3 - Manage a blog
One of the best possible things you can do for your website is to manage a blog. It should be directly linked to optimization, as publishing a blog also needs keywords to drive results. However, a blog post shouldn’t just be decorated with keywords—it needs to be useful, informative, and relevant.
By providing quality content to your customers, you build even stronger trust and credibility. Make sure that the content you publish is relevant to your industry. A boutique should talk regularly about fashion, while a restaurant should share recipes every now and then. Answering frequently asked questions also help—the key is to let them know that you care enough to help them make better decisions.
Conclusion
Experts postulate that small businesses tend to fail. While the thought may be terrifying, keep in mind that those who fail are those who do not venture into innovation. Those who succeed are always looking for ways to improve, and the starting point could be your business website.
With proper knowledge and tools, you’ll be on your way to driving traffic, gaining conversions, and eventually expanding your business. The only way toward that vision is to start now.
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